![]() The concealer immediately masked my dark circles with the smallest amount of product I’ve ever used. When I decided to change how I applied the product, I was blown away. When I warmed up the product with my fingers and dabbed it under my eyes, the product felt tacky, and I found that my application looked a little patchy. When I used this concealer for the first time, I wasn’t too impressed with it when I followed the application instructions on the box. Khera Alexander/Design by Cristina Cianci The Results: Hydrated, bright under-eyes with amazing coverage After I blended it in, I set it with another blending brush and a touch of translucent powder. Over the course of a week, I decided to switch up how I applied the concealer: I put a tiny amount onto the back of my hand, warmed it up with my fingers, and used a blending brush to apply it under my eyes. I then set the concealer with a blending brush and a little bit of my loose powder. I decided to use my fingers to apply the concealer under my eyes, and I blended it in with my fingers as well. You can warm up the product and apply it with your fingers, or use a brush or beauty sponge if you’re using it as a foundation. This product also has different uses you can use it as concealer under your eyes, apply it on hyperpigmentation, or use it as a foundation. It Cosmetics recommends warming up the Bye Bye Under Eye Concealer with your fingers and tapping it into your skin. After I applied it, I set it with my Laura Mercier Translucent Loose Setting Powder to make sure that it would stay put. Following the instructions on the back of the box at first, I used my fingers to apply the concealer. I decided to use the It Cosmetics Bye Bye Under Eye Concealer instead of my usual for about a week to see how this product would work for me. Normally, I use this with a touch of my MAC Mineralize Skinfinish Natural Powder and LYS Beauty Bronzer to feel a little more put-together. I still haven’t found an eye cream that I like, but I have found a couple of concealers that work well for me.ĭay to day, I use the MAC Cosmetics Studio Fix 24-Hour Concealer in shade NW35 it neutralizes the darkness under my eyes and dries with a soft matte finish that doesn’t accentuate my tear troughs. My circles have a purplish-brown hue to them, and this combined with my tear troughs can often make me look more tired than I am. My under-eye area is probably one of my biggest insecurities I’ve had dark circles and tear troughs since I was a child, and have spent tons of money on eye creams and concealers looking for products that could help reduce their appearance. About My Under-Eye Area: Visible darkness and pronounced tear troughs Now, It Cosmetics has grown into a global beauty brand. Using her personal experience to inform the products created, founder Jamie Kern Lima initially wanted to help herself. Hero ingredients: Niacinamide, collagen, cucumber, hyaluronic acid.Ībout the brand: Working with insights from plastic surgeons and dermatologists, It Cosmetics is a company focused on providing makeup-wearers with solutions that address concerns while also being good for your skin. Potential allergens: Magnesium ascorbyl phosphate, tocopheryl acetate, ascorbyl palmitate, retinyl palmitate, potassium sorbate. Promise that you’ll make a beeline to the accessible brand’s display next time you’re at Sephora.Uses: Hydrating and concealing uneven pigmentation and dark circles, especially under the eyes. Shop some of our favorite Sephora Collection products below. Look, we’re not throwing any shade at your favorite brands because they’re great, and we love them too! But there are so many hidden gems in the Sephora Collection that are seriously worth trying. Why spend over $70 on a viral TikTok foundation with only 24 shades when Sephora Collection Best Skin Ever Liquid Foundation has 60 inclusive shades for $20? (Yes, it also went viral on TikTok.) The biggest draw of the Sephora Collection is that it offers so many products at an accessible price point that are just as good - if not better - as its $$$ counterparts. It’s also one of the most underrated beauty brands on those black-and-white shelves. ![]() But one of the beauty retailer’s best-kept secrets is its own brand, Sephora Collection. Sephora is known for carrying some of the most iconic names in luxury beauty.
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